Make the necessary effort to determine if the image is under copyright protection.To ensure you're legally using Google images, you should assume that all online images are protected by copyright. Assume that Online Content is Protected by Copyright For more information, see Image Rights Metadata in Google Images and the IPTC article Google's 'Licensable Images' Feature is Now Live. Such information is available where the publisher or creator provides it in the image metadata. In recent years Google has implemented initiatives that make it easier for you to find credit, creator and copyright information, as well as to identify licensable images in your image searches. Google's New Initiatives Re: Copyright Information Our eTutorial 21 Virtual Ways to Build Copyright Awareness in Your Library or Organization can help you creatively and practically teach others how to legally use Google images. You may find it difficult to convince others in your workplace that finding an image through a Google search doesn't necessarily mean it's free to use in any circumstance without obtaining copyright permission. This means doing a copyright analysis before using the image. Once you find that perfect image or photo, you must treat it (from a copyright perspective) like any other content you find online.
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