![]() ![]() Despite operating virtually instead of from an office, Azuki has experienced steady growth, an infusion of capital from Y-Combinator, and a burgeoning assortment of new titles. The virtual company was co-founded in 2019 by five young industry veterans – Adela Chang, Abbas Jaffery, Evan Minto, Krystyn Neisess, and Ken Urata – and launched its app during the pandemic. Success in this market depends on providing a broad selection of content at affordable prices.Īzuki, as Forbes reported, is one of several recent entrants into this market. ![]() While some turn to pirate sites, there is a growing opportunity for new companies to enter the market and offer ethical and legal access to original material through licensing arrangements with smaller Japanese publishers. However, with there being exponential demand for manga, fans aren’t satisfied with the limited selection provided by legitimate apps from major publishers. As a result, readers seeking more content often turn to illegal pirate sites, as legitimate apps from publishers like Viz and Kodansha fall short. However, despite the increasing availability of manga to English-language readers, only a fraction of the total produced by Japanese publishers makes it to these shores. For the last 12 years, manga has been the fastest-growing category in the US comics market, outpacing everything except graphic novels for young readers.
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